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Village live Fun & entertainment
Jul 30, 2022
In Fashion Forum
Youzan released its 2021 financial report, and many relevant practitioners in the industry have expressed their own views on this financial report. So in conclusion, what development path should Youzan take in the future? Can similar products in the industry get some reusable experience? Take a look at the author's interpretation. Yesterday, I read the 2021 financial report released by Youzan and the internal public review letter of Youzan CEO Bai Ya, and I also had some discussions with several SaaS entrepreneurs. Of course, this is not an afterthought. It is undeniable that Zen's past achievements have contributed to China's SaaS industry. I got three important pieces of information from White Crow's open letter on review: Slow growth in the post-pandemic environment; Management's strategic decision-making mistakes; The cost of organizational collaboration within the enterprise is relatively large (there is a problem with the organizational structure). It is undeniable that in the post-epidemic environment, the b2b data entire market has fallen into the magic barrier of sluggish growth, the consumer desire of the masses is relatively conservative, and the competition in the Tock business has become the competition of stock. 1. Some of my personal thoughts on the review of Youzan What problems do we see through the review with praise? What problems do we see through the review with praise? (Intercepted part of the article, interested friends can read the original text) Under the background of the post-epidemic environment. The desire of enterprises to "reduce costs and increase efficiency" is particularly urgent. Small Tub merchants have increased their reliance on Youzan's SaaS tools and products, which has doubled Youzan's overall performance. This short-term surge in performance data has made Youzan management more determined to increase cost and make the "cake". Dreams are beautiful, ideals are very skinny. Looking back at the moment, Youzan’s offensive strategy was more aggressive at that time. However, it is not impossible. It's just that Youzan underestimated the impact of the aftermath of the turmoil brought about by the epidemic. Yes, it has been 3 years since the epidemic. It is no exaggeration to say that "success and failure are also Xiao He". In the early days, relying on the Kuaishou and WeChat ecosystems, it enjoyed a large wave of dividends, community dividends, and short video dividends from the mobile Internet.
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