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mddrrobin9090
Apr 13, 2022
In Fashion Forum
The "pit" of semi-finished dishes many years ago has been "filled up", at least in theory. In fact, from the data point of view, last year, the average household consumption of semi-finished vegetables in China was only about 5% of the average household consumption in Japan in 2004. Of course, in my opinion, this is probably because the category of "semi-finished dishes" is too broad, and the ones that can really "out of the circle" may only be part of the categories of semi-finished dishes. For example, some media launched a questionnaire survey on Weibo this month: "Will you order takeaway hot pot?" The survey results show that in the category of semi-finished hot pot, 1,576 of the 5,437 people chose "Yes! Cooking doesn't taste that good", accounting for 29%, the other 15% and 23% said they refused because of the trouble of washing the pot and too lazy to get takeout, and only 33% said that "it's the same when you buy food yourself". Therefore, in my opinion, among all semi-finished dishes, products that meet the following principles may have the most potential to survive the epidemic and become the daily needs of more families who "love to cook". 1. Can be standardized Only standardization can meet the user's requirements for the taste of semi-finished dishes. After all, when you order Phone Number List a semi-finished dish, you always hope that the finished product will have the effect you want. For example, in hot pot, such as snail noodles, the standardization of taste mainly lies in sauces and ingredients, rather than the unstandardized elements such as heat. 2. Consumers create difficult categories from scratch Few people may specially order a semi-finished dish of fried bean sprouts, but if it is replaced with pepper pork belly chicken pot, the situation will be different - after all, for many kitchen novice, it can take 10 minutes to make a hard dish. Food, not only satisfy the appetite, but also satisfy the circle of friends, killing two birds with one stone. 3. The production process is simple enough Such as instant rice, self-heating hot pot and other semi-finished products. Maybe these conditions are met, and with the mutual promotion of technological progress and conceptual renewal, semi-finished dishes may really be able to fly into the homes of ordinary people.
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mddrrobin9090
Apr 04, 2022
In Fashion Forum
This year, the parent company of Aihuishou was listed on the US stock market Nasdaq, Zhuanzhuan received a D round of financing of 100 million US dollars, the second-hand luxury e-commerce company "Fat Tiger Technology" completed a 50 million US dollar round of financing, and Kuaishou joined the second-hand e-commerce business. On the track, Yuantong launched a second-hand mall, and Jingdong launched a second-hand e-commerce whale... The entire market has begun to enter the melee moment of diversified competition and attack between comprehensive platforms and vertical platforms and short video platforms. According to the "2021 China Idle Second-hand Trading Carbon Emission Reduction Report" issued by Tsinghua University's Institute of Energy and Environmental Economics and other institutions, it is pointed out that the scale of second-hand idle goods trading has rapidly increased from about 300 billion yuan in 2015 to over one trillion yuan in 2020. It will reach a scale of nearly 3 trillion yuan, and the trading scope of idle items will cover almost all consumer goods categories. In January 2022, seven departments including the National Development and Reform Commission and the Ministry of Commerce jointly issued the "Guiding Opinions on Accelerating the Construction of a Recycling System for Waste Materials" to encourage the development of the "Internet + second-hand" model. To a certain extent, after years of low-key battles, second-hand e-commerce has gradually attracted more attention from players and entered the mainstream arena, and the entire market has become more and more involved . From the perspective of future trends, second-hand idle e-commerce will be involved in where? 1. Second-hand idle e-commerce, the head pattern is obvious, and the variables still exist From today's point of view, both overseas and domestic, the capital market of second-hand e-commerce is quite active. According to public data, in the first half of 2021, 8 platforms in the domestic second-hand e-commerce field received a total of 9 financings, with a total financing of more than 5.7 billion yuan. At the beginning of 2022, the French second-hand 3C platform Back Market received a new round of financing of 510 million US dollars, and its valuation Phone Number List was further increased to 5.7 billion US dollars, becoming the second-hand To C e-commerce platform with the highest valuation in the world except Mercari. It has also boosted the popularity of second-hand e-commerce in the global capital market. In the domestic second-hand e-commerce market, there are C2C, C2B2C, C2B, B2C and other models. Xianyu is a typical C2C model - the platform provides information exchange, credit system and transaction means, and the supply and demand sides are directly connected. Zhuanzhuan is C2B2C, that is, let the C-end users on both sides negotiate the price, the platform will do quality inspection and deliver it to the buyer, and the product will be sold, and the platform will take a cut. The C2B platform model, represented by Aihuishou and Huishoubao, is a typical to B model. From a global perspective, whether it is Poshmark, The RealReal, carvana in the United States, Back Market in France or Mercari in Japan, the current second-hand e-commerce favored by capital is mainly To C. The reason is that the To C model is lighter, a large amount of supply and demand for second-hand goods is at the C-side, the flow of the supply and demand sides is likely to form a market scale effect, and the input cost is controllable . Therefore, this kind of To C head comprehensive second-hand The head effect of e-commerce platforms is becoming obvious.
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