A few months ago, we briefly covered one of the hottest marketing trends of 2018: influencer marketing. In the golden age of social media, your target audience is more likely to hear from their favorite social media stars than with dull traditional ads. Influencer marketing is the perfect mix of old and new marketing methods. Transforming the idea of celebrity endorsements into the mobile age. Posts on social media feel natural and authentic, unlike traditional forms of advertising, which can seem obnoxious. Pewdiepie, Cameron Dallas, Logan Paul, Zoella—these names may mean nothing to you, but these online creators have amassed millions on platforms like YouTube and Instagram.
In fact, the top 25 social media influencers have a combined 890 million online followers. Influencer marketing is still a relatively new concept in the marketing industry, but the strategy is expected to grow by 500% by 2021. You don't want to be left with outdated marketing strategies! So how do you incorporate this new form of marketing into your own business approach? Read on for answers to all your influencer-related questions. What is Influencer Marketing? As we discussed before, influencer marketing is the process of working with people who industry mailing list a strong social media presence. It allows you to organically communicate your message to a larger audience. Instead of advertising directly to your target audience, you pay social media influencers to get the message across on your behalf. Gen Xers are eager to skip a 30-second ad before a 10-minute YouTube sponsored video. In fact, 71% of consumers are more likely to make a brand purchase based on social media references than advertising. People trust the opinions of their favorite online personalities, not the opinions of the companies that pay for advertising. When you connect a brand with an influencer, they bring not only their audience, but their audience network. This enables influencers to drive traffic to your website, increase your social media exposure, and market your products through their own personal testimonials.
You can choose to collaborate on any social media platform, but YouTube and Instagram are two of the most popular. Visual-based media comes naturally to advertising through influencer marketing. You can also research influencers on Snapchat, Twitter, Twitch, Musical.ly - the possibilities are endless! As new social media platforms continue to emerge, there are always new ways to reach a wider audience. Each social media platform has its own unique advantages. YouTube allows long videos, Instagram is great for showcasing photos, Snapchat makes product placements feel organic, etc. Research which platform is best for the type of content you want to stream. When conducting research, consider aspects such as unique users and demographics.