I see it this way, because the entire Taobao department has been involved in it all the time, and we were the first batch of merchants before. From the earliest product, there will be traffic. In the later stage, you have a certain paid investment with the platform, and then there will be more output. Now, not only do you have to have products, not only do you have a certain payment rate, but you also have to be able to absorb traffic from the outside and draw traffic to this platform.
In the Tao Department, if you have such an external platform that absorbs traffic, it will give you more resources, more people and traffic. For example, Wei Ya, now there are more than 300,000 fans watching her live broadcast room. There is a problem to return to here, the traffic sucked by the outside, some of the external consumption power is transferred to the Tao Department, or transferred to the live broadcast. Do you think this is still a little scary, and where did the removed spending power come from? This is the first question I came to share with you today about the confusion and reverie that live sms marketing service broadcast can bring to our brand. 03 Today's consumers have completely different perceptions of certain marketing from ours. Now if it is quite difficult to recreate
a star, and then create a star like before, maybe his time, including this attraction to young people Strength is also very difficult. And more consumers are beginning to be rational, knowing that the star will have her temperament. In the form of celebrity endorsement, for consumers, can the product be worn on an actor's body as if it were worn on me, can it achieve the same effect?