The "pit" of semi-finished dishes many years ago has been "filled up", at least in theory. In fact, from the data point of view, last year, the average household consumption of semi-finished vegetables in China was only about 5% of the average household consumption in Japan in 2004. Of course, in my opinion, this is probably because the category of "semi-finished dishes" is too broad, and the ones that can really "out of the circle" may only be part of the categories of semi-finished dishes. For example, some media launched a questionnaire survey on Weibo this month: "Will you order takeaway hot pot?" The survey results show that in the category of semi-finished hot pot, 1,576 of the 5,437 people chose "Yes! Cooking doesn't taste that good", accounting for 29%, the other 15% and 23% said they refused because of the trouble of washing the pot and too lazy to get takeout, and only 33% said that "it's the same when you buy food yourself".
Therefore, in my opinion, among all semi-finished dishes, products that meet the following principles may have the most potential to survive the epidemic and become the daily needs of more families who "love to cook". 1. Can be standardized Only standardization can meet the user's requirements for the taste of semi-finished dishes. After all, when you order Phone Number List a semi-finished dish, you always hope that the finished product will have the effect you want. For example, in hot pot, such as snail noodles, the standardization of taste mainly lies in sauces and ingredients, rather than the unstandardized elements such as heat. 2.
Consumers create difficult categories from scratch Few people may specially order a semi-finished dish of fried bean sprouts, but if it is replaced with pepper pork belly chicken pot, the situation will be different - after all, for many kitchen novice, it can take 10 minutes to make a hard dish. Food, not only satisfy the appetite, but also satisfy the circle of friends, killing two birds with one stone. 3. The production process is simple enough Such as instant rice, self-heating hot pot and other semi-finished products. Maybe these conditions are met, and with the mutual promotion of technological progress and conceptual renewal, semi-finished dishes may really be able to fly into the homes of ordinary people.