Poster design with abstract shapes for unity and inclusion By M.m. Typography book cover design with a lot of whitespace Proximity along rows of text allows designer annia. to space letters out without breaking our grouping of them as words. Similarly, designers can use proximity to imply a group relationship without having to make this relationship explicit. M.m.’s poster design, for example, uses proximity to convey themes of unity and isolation through simple abstract shapes. But proximity is most useful for establishing visual hierarchy in design. Grouping and separating sections of copy with white space allows viewers to organize important information on posters, brochures and websites for example.
Similarity The Gestalt Principle of Similarity states that objects that with similar qualities are understood to belong to the same group. These qualities are generally the physical and visual attributes of an object, such as color, texture and shape. An example would be how articles of clothing can be separated into groups—i.e. t-shirts, button-ups, vests, pants, etc.—based on their shape even when mixed together in a wardrobe. Abstract representation of sms marketing service the Gestalt Principle of Similarity The Gestalt Principle of Similarity states that we perceive objects as part of a group when they contain similar attributes such as shape, color, or size For designers, keeping elements similar in construction gives them freedom to vary the arrangement without confusing the viewer. In the Stacked logo below, the forms are not aligned or even the same precise shape, but we understand them as belonging to the same group because they contain the same color and shading properties.