Keep in mind that you don't ALWAYS have to be in the picture. If you think your ad will appear cluttered or if you're trying to stay compliant with Facebook's 20% rule, skip it. The ad will be clearly sponsored by your brand anyway. Here are some examples of using color to achieve visual consistency. 0420-facebook-twitter-ads-06 How to Create Amazing Facebook and Twitter Ads | SEJ How to Create Amazing Facebook and Twitter Ads | SEJ As you can see in the examples above, I typically use WordStream's primary blue for text and . The goal is to capture attention while encouraging brand recognition. These colors were chosen to associate orange with the desired action. How to Create Amazing Facebook and Twitter Ads | SEJ However, these strategies are not set in stone.
Sometimes I use certain colors for fax list other purposes. How to Create Amazing Facebook and Twitter Ads | SEJ In this ad, I use electric blue in the word “Great” to draw the user's eyes to the landing page with the same color behind it. Other elements such as the mouse plugged into the word “pages” also help achieve this goal. Advertising Continue reading below I guess I have less than three seconds to not only grab the user's attention, but also to convey a message whether they read the text or not. I try to make the connection between text and image as transparent as possible in the mind of the user. The faster they understand something (I'm talking about milliseconds), the easier the decision to act will be.
This is one of the main reasons why images with food get more engagement than others. Just a look at this... How to Create Amazing Facebook and Twitter Ads | SEJ …and your brain says “I want this” faster than you think. Unless you don't like pizza of course, in which case I don't know how I can help you. Advertising Continue reading below I don't claim to be a psychology expert in any way, but I do have a pretty good understanding of human behavior. I have developed these strategies over time using this understanding along with my own experiences and observations of how I react to the advertisements I see. I do, however, have the data to back up some of these strategies.