Marketing, it has grown by 7.2% to reach 2,281 million euros. In this sense, one fact stands out: 68% of digital investment usa phone list from internet advertising. Another aspect to take into account is the significant increase in investment in Digital Marketing in the last usa phone list years, which has increased by 132%. For the first time, the AMES study contemplates investment in social networks as part of digital investment, which represents 220 million euros. Looking ahead to 2018, the group of experts that prepares theThe AMES study foresees a slowdown in the investment made by marketing directors and they estimate that growth will be only 11%.
Key elements in the Marketing Plan for an SME How to make a Marketing Plan for an SME Tags SMEs marketing channels social media read later favorites 1 JC Juan Carlos Rodriguez Expert in Strategic Marketing and knowledge usa phone list clients Professor, lecturer and consultant in strategic development in content experience marketing and usa phone list Follow Author usa phone list have always wondered how to make a marketing plan for an SME. The examples always refer to big brands with big budgets and small and medium-sized entrepreneurs need to understand how to carry out a marketing strategy that fits their reality and their budget. Normally SMEs have scarce budgets for marketing and this is focused on simple elements such as catalogues, point of sale support material, promotional and merchandising elements and the website.
But is this really marketing? In many cases, the marketing process is delegated to people with little experience at a strategic level but with knowledge of topics such as graphic design, Google management and social networks. Marketing goes far beyond a website and the development of strategies in social networks. It is a process that must permeate all areas of the usa phone list and must be born from the general management and in usa phone list cases be in charge of the general manager. Clearly set marketing objectives The first thing an SME must do to carry out its marketing plan is to set its short, medium and long-term objectives, these objectives must go beyond simple sales goals. We can think of goals for brand recognition, customer loyalty, cross-selling, market penetration, customer recommendation levels. These types of goals help establish the health of the brand and the quality of customer relationships.