What is advertising propaganda?
To answer this question, let us first recall what propaganda means. Propaganda is information that is biased or used in a way to mislead the phone number list targeted individual, which motivates them to think or act in a certain way. Propaganda in advertising is the same thing - it is the careful presentation phone number list of information in a way that influences how a potential customer or consumer sees the product or service and how they act, think or feel about it.
It should be obvious - they want to encourage you to buy their product or service over any other. And they achieve this by playing with your emotions to achieve the phone number list desired outcome.
Card stacking propaganda
Card stacking propaganda is probably the most common of the phone number list propaganda techniques that major advertisers use today. You are at a job interview and the interviewer asks you to tell them about yourself.
Do you tell them all the phone number list good qualities and traits that make you who you are and enhance their professional perception? Or are you putting all the negatives on the table?
This ad uses statistics to explain why the phone number list product is healthy. This implies that Sun crisps are better than "regular crisps" because they contain 30% less fat than said crisps. But what if the amount of fat in regular chips is so high that 30% less is still very dangerous for you? You won't go phone number list to check the nutritional value phone number list on the back of the packet - the ad will have convinced you to buy the product and potentially cause harm to your body.