That was not without a struggle: The decision to drop Industry Email List conventional cotton caused a quiet revolt throughout the ranks, which was understandable as we had to create our own organic cotton supply chain. Patagonia communicates openly about Industry Email List mistakes made and about advancing insight. This has a positive effect on the image of the organization, because all stories can be directly related to the core values of the Industry Email List company. In this case, the story of the transformation from traditional cotton to organic cotton shows how the company had a strong commitment to sustainability as far back as the 1990s.
Also read: 5 possibilities for effective storytelling Industry Email List The Misadventures of Tony's Chocolonely A second example: the setbacks in Tony's Chocolonely's brand story . The founder of Tony's Chocolonely, Teun van de Keuken, wants to Industry Email List bring about a change in the chocolate industry. He discovers in the program Keuringsdienst van Waarde Industry Email List that there is still a lot of slavery in the chocolate industry. That's why he reports himself as a chocolate criminal. Immediately he has to deal with the first setback. His declaration is rejected: inadmissible.
Tony's Chocolonely Fortunately, there are more Industry Email List roads that lead to Rome, so he takes a different path. He approaches chocolate producer Nestlé and asks if they want to produce a slave-free chocolate bar. Another setback: they can't. These Industry Email List are just a few examples of the setbacks Tony's Chocolonely communicates about. You are probably right to notice that these are setbacks for the founder, but not mistakes of the Industry Email List organization. The setbacks are beyond the company's sphere of influence. Potential negative publicity reflects on others and not necessarily on the organization. But Tony's brand story tells even more.