There is not much time left for Yingke. On March 27, Inke Interactive Entertainment Group released its 2021 performance report. The report shows that as of December 31, 2021, Inke’s overall revenue was 9.18 billion yuan, with a net profit special database after tax of about 430 million yuan, and the main product MAU (monthly active users) was 42.8 million. Since 2019, Inke has gradually established a "matrix product" development strategy, and has built a full-scene platform with social networking as the core through various flexible means such as acquisitions and internal incubation.
According to the financial report, its revenue business is mainly divided into three parts: Vertical social products represented by Jimu will have a revenue of 5.74 billion yuan in 2021, accounting for 62.6% of the total revenue The online live broadcast represented by Inke Live will have a revenue of 2.56 billion yuan in 2021, accounting for 27.9% of the total special database revenue. The blind date social network represented by Duiyuan App will have a revenue of 610 million yuan in 2021, accounting for 6.7% of the total revenue. For the above three businesses, the social trend has been set, and the threshold for incremental direction is too high. The winter of live broadcasts is approaching, and policy risks and competition are becoming more and more severe.
Anyone who is a stock trader knows this sentence: "Don't eat fish head and tail, eat the middle part, and leave the head and tail to those who are special database sure." This shows the high uncertainty and difficulty of "fish head" and "fish tail". Taking this as an analogy, considering the attributes of the track, the external environment and the competitive situation, Inke Group’s social business belongs to the fishtail, and the live broadcast is even more of a fishtail.