Because you’re targeting a smaller number company email list accounts comparably, it is easier to draw clear conclusions out of your analytics data. How to Create an Account Based Marketing Strategy Here are 6 steps on how to develop an ABM strategy for your company: 1. Define Your High-Value Target Accounts Identify the ideal consumers that have the company email list to spend the most with your company. 2. Research Target Accounts Find out as much as you can about these potential customers - their pain points, decision-making factors etc. 3. Create Marketing Campaigns With the information you’ve gathered, create personalised marketing campaigns that are company email list to resonate with your target customers.
Pick Optimal Channels Figure out the most company email list channels to run your marketing campaigns. 5. Execute Marketing Campaigns Once you’ve decided on where to run your campaigns, the next step is to go live with your campaigns. 6. Measure and company email list Analyse the results of your marketing campaigns to figure out how you can improve. Tools to help with ABM 1. Apollo Apollo Landing Page - Account Based Marketing Apollo provides tools that help B2B companies find best-fit prospects, carry out personalised campaigns, and convert them company email list clients.
The software offers over 200 data points to company email list an ideal buyer profile. Once you’ve nailed down a profile, you can access verified emails and phone numbers of LinkedIn accounts that fit your criteria, along with a sales automation feature to company email list your email and call campaign. Apollo also provides account-based automation, data-backed analytics, A/B testing, and a recommendation engine that highlights prospects you need to prioritise. 2. Leadfeeder Leadfeeder Landing Page - Account Based Marketing Leadfeeder is primarily a visitor company email list software, but it provides a solution for account based marketing.