Recently, a light bulb turned on for me after reading my colleague Jennifer Hester's blog on How to Start Your SEO Career in 4 Steps. Her position immediately resonated with me as a college graduate PPCer for the past several years. PPC can be a tricky place to get your foot in the door, as hands-on experience is greatly appreciated.The number one question I get asked about my job is, "How do I get started in a career like this?" ". I remember wondering the same thing and thinking where to start? What if you weren't taught CPD at school? What if you've learned about PPC but haven't been able to turn it into an acting career? (this Seer blog might help you with that one).If you are looking to jumpstart your PPC career and are looking for a nudge in the right direction, this article will help you get started!Step 1: Familiarize yourself with the basicsThere are many elements that are required to successfully navigate the nuanced world of pay-per-click advertising. Between ad auctions, ad formats, keyword match types, and the long list of acronyms, just understanding the basics can Egypt Phone Numbers List be a daunting task.Speak the Speak Mastering the PPC lingo is your first step to success! Take it one step at a time and remember that these terms will be more and more useful to you as you start to practice them, but for now, study!warning light icon advertisingCheck out PPC Hero's Ultimate Guide to Paid Search Acronyms and Terminology.Understanding building blocksThere are many tactical and strategic concepts in a PPC practitioner's toolkit. Familiarizing yourself with the structure of a PPC ad, the process for it to appear in the SERP (search engine results page), and the basics of account structure will go a long way to help you get started.Explore WordStream's “The Last Guide to Google Ads Account Structure You'll Ever Need” for information on account, campaign, and ad structure, as well as keyword match types. For more information on the Google Ads auction process, watch this dispatch video from the Google Ads team.Step 2: Certs, Certs, Certs!Perhaps one of the most important steps in starting your PPC career is obtaining your certifications. The information and skills learned in these courses will lay the foundation for your PPC career in the future.Google and Bing both offer free online certification courses!Google offers certifications in many facets of paid media such as search, display, video, shopping, and more. As a beginner, I recommend that you start with research and then broaden your horizons to other certifications if you're up to the challenge!