The data analysis to be carried out by the product manager should be carried out in combination with 3 aspects - specific business, data analysis, data engineering, and the steps and tools involved in the entire data analysis can be divided into 6 modules - index modeling, data tools , Data processing, basics of data analysis, advanced data analysis, data collection. Today we will talk about the indicator modeling module. An overview of indicator modeling The author first asks a few questions as an introduction to this article - what is a data indicator? What are the commonly used data indicators? How are they defined? What pits will be encountered when viewing these indicators in daily work? How to choose data indicators? What pitfalls will you encounter when choosing data indicators? Common methodologies for selecting data indicators: If the boss asks: "How is the recent performance of the
Community product that has just been launched?" Newcomer product: "Very good - daily living is increasing every day, and there are many new additions." Senior product: "The status quo is worrying - the daily activity has been increasing in terms consumer email list of the number of devices, but it is not optimistic in terms of the number of registered users. Only 20% of new users are converted into registered users, indicating that our community has not yet prompted users to register. motivation." After three months, the boss wants to know whether to start the promotion? Newcomer products: "The daily activity has been stable recently, and the number of new users has decreased. I am not sure whether to promote it." - mediocre performance Senior product: "Although the recent upward trend in daily activity is not great, but: 1.
The number of posts per user has doubled compared to when it was just launched, 2. The density of friends among users has increased by 30% month-on-month, I think the community atmosphere has been formed, 3. This can also be verified that the retention of new users has increased from 35% in the previous month to 50%. Therefore, it is believed consumer email list that large-scale promotion can be started." - very reliable 2. Know the common data indicators What are data metrics? That is, statistical data with reference value for the current business. To further explain, current business + valuable - not all data are called indicators, irrelevant to current business, and have little meaning; statistics - data is not generated out of thin air and cannot be divorced from reality. To give a straightforward example, the boss organized a promotion in order to increase the turnover of his canteen.