HubSpot is more difficult to sell Getting a good lead is definitely a problem for everyone. That's why many marketers are looking to white papers - and they're getting great results. In a 2015 B2B media consumption survey conducted by TechTarget , 91% of 2,430 IT buyers found white papers to be the second most effective content to use in the first phase of the purchase decision process following product documentation. I am reporting that I am considering it.
In another survey conducted ghost mannequin effect service by Eccolo Media , 100 respondents said that of the 10 types of content, the white paper was the most useful in the initial sales phase. The importance of white papers The Content Marketing Institute 's 2018 Content Marketing Survey found that white papers are the most effective type of content used by 62% of the most successful respondents. Effectiveness of B2b content White papers work easily. This guide will show you how to create and promote a white paper. Let's start with the definition. Free Bonus Downloads:
Use this bonus guide to explain content enhancements and maximize traffic and leads. Click here to download for free now! We've helped Fortune 500 companies, venture-backed start-ups, and companies like you grow faster . Get free consultation What is a white paper? White papers can have different meanings from industry to industry, but since we're talking about content marketing, HubSpot's definition is : "A white paper is a compelling, reliable, detailed report on a particular topic that presents and provides a problem. A solution." White papers are advanced problem-solving guides.