When we receive a new BD project, the brand will usually provide a simple brief first, which requires us to use the only information we have. Write a proposal in a short amount of time that seems enough to generate a partnership opportunity. Just like when we write an insight report, we must first set a general direction for our proposal. In short, this general direction is the strategy of our overall proposal. Through the strategy, we can come to a solution, and this solution The solution is an important factor that prompts the customer to finally pay for the project and cooperate with the company.
In this article I will share how I write a decent proposal. 1. Read the Brief carefully, sort out the content systematically, and find the main line. Customers who are willing to cooperate with us must realize that we fully understand the problems they face, and we have the ability to solve them. If possible, try to communicate over the phone to fax number list learn in detail what department is connected with us, what is the strategic positioning of this department in the company, and what kind of background the customer is looking for in detail, and hope that the service provider can provide What is the value of . In addition, carefully read the brief provided by the customer, and understand what the problem behind each requirement is to be solved. Most of the time, the briefs provided by customers are often large and without order and logic, so at this time, you need to sort out the requirements systematically, find a main line, and then string together all the content of customer requirements along this main line.
Develop a solution for the content in the Brief, so that the proposal can basically be completed easily. But only this is not enough, this is just the foundation, it can only prove that we understand the problem, but it is not very competitive with other companies, to stand out, it is more important to make customers aware of our proposal" Pinpointing the problem exceeds the solution.” To do this, we need to achieve two key points to elevate our proposal, one is industry experience, and the other is methodology. In other words, it is to tell customers "Based on our rich industry experience, we think you may have encountered the following problems now. Based on your problems, we have mature methodology to help you locate and solve problems more accurately.